Diplomant digitalnega marketinga (vs)/diplomantka digitalnega marketinga (vs)

The qualification holder will be able to:

General competences:

The students will acquire basic knowledge from the field of business and economics, learn to develop creative ways of thinking, acquire detailed marketing knowledge, acquire and deepen marketing abilities, know and understand topics from the field of organisation and human resources, they will understand how business finance works, acquire and deepen the knowledge of foreign business languages, learn about the characteristics of international business environment and global entrepreneurship, and acquire communication abilities.

Subject-specific competences:

The students will acquire subject-specific competences from the field of digital marketing and specific content, which will – due to the practical orientation of the programme, work methods, collaborations with enterprises working in this field, and at least once-per-year updating of the subjects – enable them to have full and detailed command and use of the knowledge and skills required of specialists in the field of digital marketing. The basis for the understanding and good command of this field will be fundamental knowledge of business subjects, especially marketing. The students will acquire up-to-date knowledge from the field of strategic planning in digital marketing, especially the knowledge, skills and ability that, in regard to content and difficulty, correspond entirely or in part to the following competences: The understanding and distinction of the importance of the use of digital marketing in domestic and international business operations. The capability to recognise, seek, obtain, save, organise and analyse digital information. The ability to manage browsers/search engines and ensure optimisation. The ability to communicate in digital environments, to set up interactions using online tools, and participate in communities or networks. Independent and efficient planning of SEO, SEM, mobile campaigns and campaigns on social networks and via e-mail. The capacity to follow, read and use information supported by an analysis of individual campaigns or tools (to increase conversion, to decide by relying on data, etc.). The ability to create good content (written, images and videos). The knowledge of the related legal and safety aspects (ensuring the protection of personal data, databases, intellectual property, etc.) The capacity to solve problems by identifying digital needs and resources. The knowledge of various sources and applications supporting the creation of an efficient website. The knowledge of the characteristics of business finance within the domain of marketing or company. The development of a student’s communication abilities and skills is oriented in accordance with the principles of operating in international environments – GEA College FE enables this by including foreign languages into the programme, abiding by ethical reflection and dedication to professional ethics, the upgrading of knowledge and notions and the ability to use digital technology in actual situations where decisions have to be made, often encountered by experts, entrepreneurs and managers, and the ability to combine various professional disciplines aimed at reaching unique business aims.