Diplomirani organizator poslovanja v zdravstvenem turizmu (vs)/diplomirana organizatorka poslovanja v zdravstvenem turizmu (vs)

The qualification holder will be able to:

General competences: 

• Acquisition of professional knowledge and skills to use scientific methods in solving demanding professional and operational problems, 
• The ability to understand and use economic and legal knowledge and characteristics of corporate operations, 
• The understanding of the role and specifics of health tourism, 
• Good command of the horizontal and vertical chain of creating added value in health tourism,
• Capacity to manage projects, 
• Application of acquired theoretical knowledge to practical training in a work environment, 
• Development of intra- and inter-professional communication ability, 
• Good command of the ability to communicate in an international environment, 
• Professional critical approach and responsibility, 
• The development of moral values, self-initiative, a positive attitude towards diversity,
• Initiative and independence in decision-making and management, 
• Capacity to work in a group and to manage teams, to resolve conflicts.

Subject-specific competences

• Management ability, 
• Attainment of expert knowledge and capacities from the field of macro- and micro-economics, the legal aspects of business operations, the fundamental rules of establishing pricing and the analysis of a company’s business performance,
• The ability to market health tourism services,
• The capacity to analyse demand and supply in solving complex professional and operational problems,
• The development of new health resort and medical tourism products,
• The development of the capacity to understand the consumption of individuals and groups with  buying decision models for a successful marketing of products and services, and the management of marketing relationships
• The understanding and use of the consumption activities of individuals and groups alike,
• Initiative and independence in decision-making and leadership in the drafting of the marketing plan, the use of e-commerce and e-marketing technologies,
• The ability to create innovative combinations of preventive health treatments, rehabilitation and facilitation of health and tourism,
• The knowledge of how healthcare is embedded in tourism, the knowledge of how to monitor the strategy of the development of tourism on the national and global levels,
• The attainment of expert knowledge and capacities to draft a business plan, 
• The development of the ability to understand and ascertain the economic efficiency of health tourism,
• The knowledge of the human physiology and the way it functions,
• Holistic treatment of the human being,
• The understanding and correct use of ethical codices and legal regulations from the field of tourism and healthcare,
• The ability to work in a team and to motivate a team,
• The management of communication abilities,
• The development of the capacity of intra- and inter-disciplinary communication
• The ability to communicate in various professional and everyday situations and circumstances,
• The ability to process and understand data in a foreign language, and apply it,
• The development of professional critical approach and responsibility in communicating with clients from various cultures, and correct and appropriate use of communication techniques,
• The knowledge and consideration of the factors impacting health, prevention, promotion of health and rehabilitation,
• The knowledge of health standards,
• Sustainable approach and environmental awareness,
• Synthesis of information and its pragmatic use,
• The ability to recognise the useable value of knowledge and its use in practical applications,
• Independence in the planning and implementation of tasks at the professional level,
• The ability to adopt decisions in difficult business situations.
• The understanding of concepts and models of interacting with people in organisations,
• Keeping up-to-date with and taking into consideration the guidelines of sustainable development at the destination.