Snovalec vizualnih komunikacij in trženja/snovalka vizualnih komunikacij in trženja

Students will be able to:

(Generic competences:)

• plan, prepare, implement and oversee their own work and the work of others;
• develop entrepreneurial characteristics, skills and behaviour;
• carry out a self-assessment of work;
• communicate with co-workers and experts and advise users;
• use technical terminology and communicate in one foreign language;
• use modern information and communication technologies (ICT);
• lead and/or participate in an expert team and in the resolution of problems;
• manage operations and administrative processes, maintain documentation;
• supervise the work of an expert team and organise work for the field of visual communications and marketing;
• document, order and store materials and ensure the maintenance of tools and equipment;
• plan the organisation of internal education and training, and participate in the education and training of staff;
• ensure the quality of work processes in the visual communications and marketing sector;
• keep abreast of the development of the profession and draft technical proposals for the introduction of new developments in the visual communications and marketing sector;
• ensure the rational use of energy, material and time;
• protect health and the environment and take responsibility for their own safety and the safety of others.

(Vocationally specific competences:)

• ensure the professionalism and quality of interpersonal and business communication, demonstrate mastery of quality communication strategies, including at the inter-cultural level, with a positive attitude to diversity, and understand and accept people from different cultural backgrounds;
• use information and communication technologies (ICT) to search for references and literature, to autonomously process data, and to create and design a corporate identity and presentations in a foreign language;
• systematically approach the collection, organisation and storage of data and information and process and analyse data using simple statistical methods and basic methods of financial operations;
• keep abreast of trends in the visual communications and marketing and design sectors and take them into account;
• use special elements of visual communication and marketing and coordinate activities among different providers;
• manage the work process, monitor and control work in an expert team and the organisation of work;
• participate in an expert team in the planning, design, presentation and marketing of new services, products and programmes;
• demonstrate familiarity with historical artistic styles and movements and incorporate them appropriately into the concept of their own work;
• use light sources, light effects and lighting, form, colour and other formal elements in the promotion of a company and sales promotion;
• plan and organise events, promotions and meetings;
• obtain and use presentation resources and materials that are environmentally friendly and economical;
• plan, coordinate and implement the projects of customers and providers;
• creatively develop and implement visual design concepts that express the philosophy of the business or customer;
• plan and design sales, presentation and exhibition spaces;
• demonstrate mastery of the principles of resolving customer dissatisfaction and complaints;
• implement methods for raising awareness of and monitoring user behaviour patterns;
• advise users on the creation of a corporate identity (for various occasions);
• train users in the correct use of patterns of behaviour in business and private communication and public appearances.