Name of qualification | Magister komunikologije/magistrica komunikologijeAdd to comparison [1] |
---|---|
Translated title (no legal status) | Master of Arts of Communication |
Type of qualification | Diploma druge stopnje |
Category of qualification | Izobrazba |
Type of education | Master's education |
Duration |
2 years
|
Credits | 120 credits |
Admission requirements |
In order to be eligible for enrolment in the Communication – Media and Communications Studies, candidates must have finished:
|
ISCED field |
Družbene vede, novinarstvo in informacijska znanost
|
ISCED subfield | |
Qualification level |
SQF 8 |
General competences:
- the ability to cooperate in a multidisciplinary group
- basic knowledge of the study field
- oral and written communication in the mother tongue
- the ability to perform analysis and synthesis
- the ability to use knowledge in practice
- the ability to form new ideas (creativity)
- the ability to adapt to new situations
- the ability to learn
- the ability to act and make decisions autonomously;
- the basics of computer competence (word processors, databases, other tools)
- interpersonal skills
- research skills
- management ability
- public performance abilities
- leadership and organisational capacities.
Subject-specific competences:
- develop theoretical methodical and useful notions in the field of marketing and public relations;
- perform autonomous activities and make decisions in the field of marketing and public relations;
- understand complex issues from the field of management and communication with stakeholders;
- self-reflect and act ethically in internal and external organisational environment;
- independently analyse the issues of organisations’ communications;
- combine and compare various marketing and public relation solutions in various environments;
- critically assess and evaluate the decisions and measures in the field of managing the budgets for communication with consumers and stakeholders;
- independently analyse the questions related to the business operations of organisations specialised in marketing and public relations;
- understand the principles, strategies and tactics of public relations;
- understand the principles, strategies and tactics of marketing;
- manage internal and external information;
- efficiently use the tools of promotional product and corporate world wide web;
- analyse and design programmes aimed at reaching behavioural and social change;
- efficiently manage topics and communication in critical situations;
- successfully manage brands;
- conduct dialogue and manage relationships with stakeholders;
- identify and evaluate various factors of success required for the successful implementation of corporate communication;
- form a problem-oriented approach and provide appropriate grounds for planned research work based on the studied bibliography and resources;
- report on the results in the form of a research report, scientific article and master’s thesis;
- draft a plan of research and interpret the content of the research project results;
- report on the results in the form of a scientific article;
- report on the results in the form of a professional article.
Examination performance is graded as follows: 10 (excellent); 9 (very good: above-average knowledge but with some mistakes); 8 (very good: solid results); 7 (good); 6 (adequate: knowledge satisfies minimum criteria); 5–1 (inadequate). In order to pass an examination, a candidate must achieve a grade between adequate (6) and excellent (10).
Progression to a higher year is possible by completing the obligations corresponding to a minimum of 54 credit points (without special application).
Third-cycle doctoral study programmes (SQF level 10)
Students complete the study course upon the completion of regulatory obligations from the curriculum or recognised obligations corresponding to a total of 120 credit points.
University of Ljubljana, Faculty of Social Sciences
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